Focus: The Key to Niche Marketing
The economy may finally be rebounding. But considerable uncertainty remains about the speed, nature and extent of the recovery. Also, while additional changes in tax law are expected, just what they’ll...
View ArticleMarketing and Advertising is Like Flirting With Your Prospects
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Stuart Henderson Too busy and too cash-strapped to advertise your...
View ArticleLearn Your Business From Your Customers
“If you listen closely enough, your customers will explain your business to you.” – Peter Schutz, retired CEO, Porsche AG Opportunities for customer contact and service are everywhere, and it’s...
View ArticleStrategic Planning Predicaments: Fear of Change
Are you afraid of strategic planning? When you look at other CPA and professional service firms, it’s easy to see the importance of planning for everything from budgeting, staffing and technology to...
View ArticleStrategic Planning Excuses: Lack of Time
In my last two posts, Strategic Planning: When Pride Gets in the Way and Fear of Change, I discussed how pride can keep you stuck in the quagmire of the status quo and how the fear of change can scare...
View ArticleAre You Aiming Too High?
Overly ambitious growth goals are not S.M.A.R.T. If growth is good, more growth is better, right? So the higher you set your firm’s growth goals, the better things will be? Not necessarily. In fact,...
View ArticleGet Clients By Giving Services Away
We have a CPA business development technique that will blow your mind: give away your time for free. You might be thinking to yourself, “My time and skills are worth too much to just give away for...
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Health Care Niche Offers Healthy Growth Opportunities
According to the 2012-2013 edition of the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook, the health care industry is one of the healthiest parts of the U.S. economy. While total...
View Article4 Tried & True B2B Business Development Tips
Successful business development strategies aren’t exactly a secret. It is a simple fact that networking, community involvement and sharing useful information will build brand awareness and facilitate...
View Article4 Stages Of Maturity For An Accounting Firm
I’ve been discussing the four stages of maturity with accountants at trade shows, seminars, and conferences for so long that I’m not quite sure where I originally heard about them. They’ve stuck in my...
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